[DOWNLOAD] "Jet Blue: A New Challenger (Case Study)" by Journal of the International Academy for Case Studies * Book PDF Kindle ePub Free
eBook details
- Title: Jet Blue: A New Challenger (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2004
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 240 KB
Description
CASE DESCRIPTION The primary subject matter of this business policy case concerns the competitive strategy and background of a new, very successful airline -JetBlue Airways (JetBlue). The time frame of the case is from the firm's inception to the end of fiscal year 2002. The case has a difficulty level of four--five, appropriate for senior level undergraduates or first year MBA students. The case is designed to be taught in one seventy minute class and will require approximately two to three hours of outside preparation by the students.
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